Design a service/business that incorporates both physical and digital touch points to nudge people to take action and make a life change.
AdventureOn is a company focused on helping individuals gain confidence and a love of exploring the outdoors; while providing the gear and resources needed to be successful.
Client: Carnegie Mellon University, Design Studio
Project: 2018, Design strategy, Service Design, Branding
Duration: 5 weeks
Tools: After Effects, Illustrator, Photoshop, Physical prototyping
Team: Josh LeFevre
My role:: Design strategist, service designer, prototyper, storyteller
AdventureOn is a prototyped company to help casual outdoor goers spend more time in the outdoors and reap the benefits of being in nature. From our research we found the biggest barriers to participating in outdoor actives were knowledge about what what to do, having someone to go with, time to plan, and access to the right equipment (shoes, maps, tents, etc).
So, I designed a business around helping those individuals interested in the outdoors gain confidence in their abilities and challenge them to try new things are go further. Each week, the service would finding an opening in one’s schedule and suggest outdoor activity aligned with your interests. The activity could be anything from a walk through a nature park, to a short hike, or even a kayak outing.
Occasionally the user would be prompted to participate in a stretch activity six to 10 weeks into the future. The activity ,ay be something like going camping over night. If the user accepts, then AdventureOn would source and send you the rental gear, training, or guide needed (for a small fee) so that you would have the resources and information to be successful.
With each activity whether the short weekly activity or stretch activity, you would receive a “ video postcard” from another member of the community who did the same activity to learn about their experience and tips for your own adventure.
At the end of the activity, you would be prompted to provide your own insight for the next individual or group going on the same adventure at a later date.