Design a music service that crosses both physical and digital realms.
Develop a business to business company to work home delivery food services that pairs music with a food’s recipe–taste, textures, and ingredients in order enhance the dining experience and keep the customers returning for more.
Client: Carnegie Mellon University, Service Design Course
Project: 2018, Service Design
Duration: 7 weeks
Tools: After Effects, Illustrator, Photoshop, Physical prototyping
Team: Josh LeFevre, Soonho Kwon, Susie Lee, Mary Tsai
My role:: Service designer, prototyper, storyteller
Inspired by the work of Ben Houge, Charles Spence, and Heston Blumental we sought to develop and interactive dining experience that elevated the average home meal. Thus, SoundBite was born as a business to business solution to aid food delivery services to deepen the dining experience and engage customers in a way that they would want to continue with the service.
To do this we tested and integrated scientifically shown food and music pairings into a “Food Opera” that is available at home. The opera does not distract from conversation but enhances the food textures and flavors. Then, allows the users to engage socially online about their dining experience.