Soundbite

 
 

OBJECTIVE 

Design a music service that crosses both physical and digital realms.

SOLUTION

Develop a business to business company to work home delivery food services that pairs music with a food’s recipe–taste, textures, and ingredients in order enhance the dining experience and keep the customers returning for more.

Client: Carnegie Mellon University, Service Design Course

Project: 2018, Service Design

Duration: 7 weeks

Tools: After Effects, Illustrator, Photoshop, Physical prototyping

Team: Josh LeFevre, Soonho Kwon, Susie Lee, Mary Tsai

My role:: Service designer, prototyper, storyteller

 

 
 

Concept video

 

 Branding visualization

Branding visualization

Solution

Inspired by the work of Ben Houge, Charles Spence, and Heston Blumental we sought to develop and interactive dining experience that elevated the average home meal. Thus, SoundBite was born as a business to business solution to aid food delivery services to deepen the dining experience and engage customers in a way that they would want to continue with the service.

To do this we tested and integrated scientifically shown food and music pairings into a “Food Opera” that is available at home. The opera does not distract from conversation but enhances the food textures and flavors. Then, allows the users to engage socially online about their dining experience.

A mock up of how our service would integrate with a service like Blue Apron.

 Food delivery packing

Food delivery packing

 Recipe + Music Pairing card

Recipe + Music Pairing card

 Mock up of the (music pairing card. The orange spaces were used for the demo/live music pairing for the AR integration and social engagement.

Mock up of the (music pairing card. The orange spaces were used for the demo/live music pairing for the AR integration and social engagement.

 Final dish

Final dish

 

Blueprints and value flow

 B2B service blueprint (SoundBite + food delivery services)

B2B service blueprint (SoundBite + food delivery services)

 Customer journey blueprint

Customer journey blueprint

 

Final presentation

To view the final presentation please click here.

 SoundBite value flow

SoundBite value flow