Design   Our team designed a give-back program for undergraduates and called it the True Blue Pledge, echoing other “True Blue” slogans used throughout campus. We designed it to resolve students’ concerns about giving and to give them the freedom to decide how their donations would be used and by whom. Students could donate to Aggies Helping Aggies (a scholarship program), a class gift, or to a variety of USU programs or organizations.  We developed the True Blue Pledge through many rounds of evaluation and iteration. Each iteration revealed holes or missing factors that were vital to the program’s success. For instance, in one of our first iterations we missed the boat on making the donation system mobile friendly. In another iteration, we realized that while our visuals were important in attracting viewers and users, they were ineffective when content and purpose were not clear.       Marketing    One board member and I worked with graphic and video designers to develop marketing content and strategy. Marketing tools included physical posters along with digital ads and videos, which were posted on digital marques on the main and satellite campuses and online, including USU websites, Facebook pages, and Instagram accounts. Below are the campaign videos, one of the posters, and the donation form. ( Please note:  At the time, the links embedded in the videos sent users to the online donation form; currently, the destination has been changed from the original.)
 Marketing Materials:  -Above is 1 of the 5 different lawn signs that were around campus.  -  USU True Blue Pledge video     -  Why Aggies Give back video     -  Link to Donation Form        After all the marketing resources were developed and produced, our board worked with USU administration and various student groups to spread the message about the True Blue Pledge. We sought support from student organizations, USU recruitment personal, and university staff to have a unified launch of this program across the entire university population. My assignment was interfacing with the USU Admissions Office and the USU Advancement Board to give them the information and resources they needed to help us promote the program.
  Results    While our board was running the program (from mid-2013 through April 2014), we raised over $280,000 in 9 months from over 7,200 undergraduates. This was an incredible 120 percent increase over the donations from the previous 2 years. The program is still running and finding much success. 
  Final Thoughts        Throughout the process I gained insight into how design isn’t a one-step solution but takes time, research, and continual tweaking until the final product is the correct fit. In the end I felt that taking the needed months to organize and design the True Blue Pledge led to a program that was subsequently supported by administrators, students, and staff.     I learned that simplifying the giving process, educating students about the need, and providing a strong sense of purpose among students regarding the importance of giving back to the Utah State University provided significant returns.     As a result of our design and marketing process, the end product was even better and more successful than what I had in mind when we began.
SAA Flyer.jpg
prev / next