SoundBite

2018

Client: Blue Apron, Carnegie Mellon University

Team: Josh LeFevre, Soonho Kwon, Susie Lee, Mary Tsai

Duration: 7 weeks

Tools: After Effects, Illustrator, Photoshop, Physical prototyping

My role: Design strategist, service blueprinting, prototyper, storyteller

Link to Full Documentation

Link to Presentation

Objective 

What is music service could be designed to artist revenue or move music from passive to active using both both physical and digital touch points.

Solution

SOUND BITE–a business-to-business music company that develops curated music pairings for home delivery food services. This service is open to all delivery service in order to pairs music, according to research of musical synesthesia, with a food’s recipe–taste, textures, and ingredients in order enhance the dining experience and keep the customers returning for more.

Purpose/Mission

Sound Bite aims to help make mealtime more interesting by pairing acoustics with your tastebuds to create a more enjoyable dining experience.

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Social Mobility & Data Physicalization